Began Mobile Header Why

It all begins with plants

Experience personal gourmet moments with plant-based ingredients and protect our planet’s natural resources at the same time. BEGAN makes it easy for you to enjoy coffee with delicious, plant-based alternatives to milk — all with the wonderful taste and natural power of oats.

The pods are K-fee & Verismo®* compatible

*Trademark of a third party with which we have no association.
Teaser Alles Beginnt 848 560 02

Delicious for you; good for all of us

Do your part to make the world a better place: Protect nature and live in harmony with it by discovering the fantastic, true taste of natural, authentic ingredients for yourself.

Enjoying plant based products are good for the environment, the rainforests, the climate and world nutrition.  For cow’s milk, on the other hand, feed for the cattle first has to be cultivated. A litre of oat milk uses 9x less agricultural land than a litre of cow’s milk. A worthy cause, don’t you think?

Icon Vegan

Vegan

Icon Laktosefrei

Lactose-free

Icon Palmoel

Palm oil-free

Icon Sojafrei

Soya-free

Icon Carrageenfrei

Carrageenan-free

Oats: secret superfood

Oats grow here and are the star of every hot cereal bowl. Plenty of vitamins and dietary fibre also make them a true superfood. Oat drinks are very popular, even with baristas in trendy cafés – and their nutty cereal flavor is drawing more and more fans. Why not try for yourself?

Teaser Haferwelt Us 944x748